Because choosing to buy one product and not another sends a message. Economically, it's an act in support of a product, in support of a production process, and in support of a company.

Choosing based on price supports the company that's most adept at finding ways to lower prices.

Choosing based on packaging and brand recognition supports the company that's best at marketing.

Choosing based on what impacts, positive and negative, the production processes and companies have on the world does something much bigger, however. It supports the companies that do the most to protect and enhance the communities, ecosystems, and economies in which they operate.

We're building Productipedia so we'll all have a tool to help us make those choices, send those messages, and support the companies we want to support.


© 2007 Productipedia - About - Contact us