How do you choose the products you buy? When you're in the supermarket and looking at a wall of liquid laundry detergent, how do you know which bottle you should choose?

Maybe you choose the one that's a few cents cheaper. Maybe you choose the most expensive one, figuring it must be the best. Maybe you choose the bottle that looks the prettiest.

But what if you had more information? What if there was an easy way for you to find out which of those detergent makers produced their product most responsibly? Might you make a different choice?

We think you might.

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