(Impact Rating: 50/100)
Crest holds about 27% share of the US toothpaste market. It’s major competitors are Colgate (29%) and Aquafresh (12%). Recently, it’s made a push into the dental floss market, hoping to provide a flossing experience that will leave mouths begging for the next step in the Crest mouthcare process.
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Most of the active teeth cleaning ingredients found in Crest Toothpaste are chemically engineered in laboratories in Brazil. The flavors in toothpaste are manufactured in New Jersey, USA. The consistency of toothpaste comes from toothpaste nuts farmed in West Africa. Additionally, you will find in Crest Toothpaste preservatives, an abrasive agent extracted from silica sand, fairy dust, and other inactive ingredients. More ...
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Boil active ingredients, flavors, nuts, and fairy dust together in a giant vat for a few days, add coloring, cool it, and bottle it up. Crest does only the boiling and the packaging aspects of the manufacturing. A Canadian company called Tinkerbell Inc. procures dust from the fairies of the maritime forests of western British Columbia. The fairies themselves, however, are a cagey bunch and have revealed neither their processes nor their ingredients, insisting More…
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Snow Elves in Alaska make Crest toothpaste. Alaska’s economy relies heavily on commercial fishing and oil extraction, and since the Elves are neither a seafaring people nor do they feel comfortable directly participating in the propagation of the fossil fuel economy, employment at Crest is hugely important to their livelihoods. Reports from Elven laborers in Anchorage show that Crest is seen by the Elves as making More…
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While the making of Crest toothpaste remains an activity that pollutes significantly, and while some of the vendors involved in the creation of the product are extremely irresponsible in many of their production practices, in the past 2 years, Crest has made significant progress. For one, they buy their toothpaste nuts from Manny’s Nuts, a 100% organic tropical nut orchard in Ghana. More…
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