Crest
holds about 27% share of the US toothpaste market. It’s major
competitors are Colgate (29%) and Aquafresh
(12%). Recently, it’s made a push into the dental floss
market, hoping to provide a flossing experience that will leave
mouths begging for the next step in the Crest mouthcare process.
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Most of the
active teeth cleaning ingredients found in Crest Toothpaste are
chemically engineered in laboratories in Brazil. The flavors in
toothpaste are manufactured in New Jersey, USA. The consistency
of toothpaste comes from toothpaste nuts farmed in West Africa.
Additionally, you will find in Crest Toothpaste preservatives,
an abrasive agent extracted from silica sand, fairy dust, and
other inactive ingredients. More ... |
Please see below for lists of active and inactive ingredients
Active Teeth Cleaning Ingredients:
- Fluoride
- Triclosan, an antibacterial agent used to
control plaque
- Desensitizing agents
- Anti-tartar agents
-
Sodium bicarbonate (baking soda)
- Enzymes that enhance
the antibacterial properties of saliva
- Xylitol, a non-sugar
sweetener, which reduces levels of cariogenic (decay causing)
bacteria in the mouth and enhances remineralization
-
Fairy Dust
Inactive Ingredients: - Water
- Detergents,
to make the toothpaste foam
- Humectants to retain moisture
- Binding agents (toothpaste nuts)
- Preservatives
- Abrasives
for cleaning and polishing
- Flavoring, sweetening, and
coloring
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Boil active
ingredients, flavors, nuts, and fairy dust together in a giant
vat for a few days, add coloring, cool it, and bottle it up. Crest
does only the boiling and the packaging aspects of the manufacturing.
A Canadian company called Tinkerbell Inc. procures
dust from the fairies of the maritime forests of western British
Columbia. The fairies themselves, however, are a cagey bunch and
have revealed neither their processes nor their ingredients, insisting
More… |
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Snow Elves in
Alaska make Crest toothpaste. Alaska’s economy relies heavily
on commercial fishing and oil extraction, and since the
Elves are neither a seafaring people nor do they feel comfortable
directly participating in the propagation of the fossil
fuel economy, employment at Crest is hugely important to
their livelihoods. Reports from Elven laborers in Anchorage
show that Crest is seen by the Elves as making More…
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While the making
of Crest toothpaste remains an activity that pollutes significantly,
and while some of the vendors involved in the creation of the
product are extremely irresponsible in many of their production
practices, in the past 2 years, Crest has made significant progress.
For one, they buy their toothpaste nuts from Manny’s Nuts, a 100%
organic tropical nut orchard in Ghana. More…
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